// The Collection
// The Vision
In 2010, a man named Ryan Howard stood before a camera and said something the world wasn't ready for.
He said: "Buy a sexy t-shirt."
The world called it fictional. We called it a business plan.
WUPHF.shop exists because some ideas are too powerful to stay inside a TV show.
// Social Proof
"I wore the WUPHF tee to work and my boss asked if it was a tech startup. I said yes. I now have three co-workers asking to invest."
Michael S.
Regional Manager · Scranton, PA
"The mug says 'I love you guys, Ry' on the inside. I start every morning reading it. It's the most emotional mug I've ever owned."
Pam H.
Office Administrator · Verified Buyer
"I put the 'Pathetic Losers' sticker on my laptop. Everyone assumes I'm in tech. My only regret is not buying two."
Dwight K.
Assistant (to the) Regional Manager